Using delivery to create winning ecommerce experiences
Founded more than a decade ago, we’re an innovative force of over 100 team members, confidently delivering transformational DX tech on a global scale.
Retailers and brands are supported by our Delivery Experience Platform when they deliver goods and analyse post-purchase performance, and when they empower customers to track deliveries and return or exchange parcels effortlessly.
It’s simple. Without the Sorted team, there would be no Sorted. And we’re committed to supporting, developing and rewarding our people across the entire team.
To ensure we’re fit to serve our people well into the future, we’ve just completed a project to review our ways of working, and our wider brand values. Created entirely in collaboration and consultation with our team, these values guide our decisions, the way we work, our culture and our recruitment. This is who we are, and how we do business.
We are purposeful
Known for our strength of character, perseverance and passion in pursuit of our purpose, ambition and goals.
We are united
We respect and support each other and know how important it is to work together. Collaboration ensures the best outcomes for everyone.
We evolve and adapt
Self-aware and continually striving to improve, we look to the future to innovate. We fail fast, and we learn quickly.
We are transparent
Committed to keeping our promises, we’re open and honest with each other and with our customers.
Our exec team
Chief Executive Officer
Carmen has over 20 years of tech expertise under her belt – leading successful GTM strategies and developing cutting-edge solutions in her executive roles at brands such as ControlCircle, MessageLabs and BroadVision. As CEO, Carmen powers Sorted’s strategy, drives business transformation, backs our vision and supports the leadership team to deliver our growth plans.
Chief Operating Officer
Rob has a long history of leadership in enterprise software delivery within blue chip organisations, and a proven track record of successfully delivering complex projects and solving challenges in fast-paced environments. He has operated in transformational leadership, governance, delivery assurance and troubleshooting roles, to deliver successful business outcomes.
VP of Sales
Axel is an international commercial leader with over 20 years’ experience managing teams whilst working in the UK, US, Canada, Luxembourg, Spain and Chile (…plus, he’s a fluent English and Spanish speaker too!). Prior to joining our team, he’s headed up EMEA sales teams at OpenText, Mblox (now Sinch) and MACH (now Syniverse). Now, he leads Sorted’s Sales function to provide solutions for retailers and fuel growth.
VP of Customer Experience
For over 25 years, Tim has built and transformed development teams into high achievers – from the start-ups to the scale ups of global SaaS. Keeping a close eye on our processes and technology, Tim has an expert lens on how to champion innovation, automate the business end-to-end and proactively support customers with a seamless experience throughout their lifecycle.
Chief of Staff
With 10+ years of strategy and operational improvement consulting experience, Cam has led major growth programmes for companies throughout Europe and North America. As a data-driven business with ambitious plans, Cam works closely with the senior team, collaborating and coaching them to find solutions and lead strategic project execution across the business.
VP of Marketing and Product Management
Heading up the marketing function, Dan has all eyes on the market, the latest trends and our growth strategy. Spending the last 10 years leading B2B marketing teams in fast-paced businesses, such as Daisy Group and AccessPay, Dan has proven success in building and developing teams, and implementing and optimising marketing programmes that drive revenue growth.
VP of Finance
As our VP of Finance, David brings over 15 years of experience to our team. David has previously run finance teams, with a proven track record when it comes to supporting fast-growing tech companies achieve their growth ambitions. He has worked in the Finance teams of some big names – including Phones4u, Barclays, Lifestyle Services Group (now Assurant Inc.) and Zuto.
Colin has extensive experience in driving success across digital brands both in the UK and internationally. Currently Non-Exec Chairman at PE backed Wowcher and Oxford International Education Group, he has previously worked at ATG and Addison Lee Group – among others. Colin’s extensive experience within the digital transformation and online retail space will further build the strength of Sorted’s board as our delivery experience platform continues its growth trajectory on a global scale.
Founder & NED
Since founding the company from his kitchen table, David has driven the delivery experience vision for Sorted. His knowledge of technology and future retail trends has been a key driver in guiding Sorted into a global player. As our retail expert and with connections with the largest global retailers, he’s obsessed with transforming delivery experience for the industry and driving innovation in the sector. On the mantelpiece next to his double Masters from Cambridge, he’s won numerous tech, leadership and retail awards.
Iain is an experienced CTO, COO and Non-Executive Director with a track record of delivering large-scale technology change programmes, as well as strategic and operational leadership. Iain has spent most of his career so far in global financial services and energy companies, but more recently founded a fintech start up focused on asset tokenization and blockchain-based payments. He’s served on the board of a B2B software company and is an advisor to B2C technology start-up.
Investor NED & Audit Committee Chair
Danny joined the Sorted board in 2014, representing Praetura Ventures and working proactively alongside management with a particular focus on fundraising, financials and business strategy. Danny was promoted to Partner in January 2018 at Praetura Capital before taking on a portfolio MD role at Praetura Group across SaaS tech and financial services.
Matt joined Seneca from the RBS Structured Finance team in January 2017, where he completed 15 Leverage Finance transactions, primarily mid-market private equity deals.
Working alongside the top private equity institutions in the region, Matt led deals across the Leisure/Consumer, TMT, Professional Services, Manufacturing, and Infrastructure sectors.
Stephen spent the first 10 years of his career in technology consulting, focused on delivering data warehousing and analytics capabilities to enterprise clients.
Having joined the Northern VCT investment team in 2019 based in the Midlands, he now focuses on sourcing, transaction and managing investments in B2B software and the broader technology sector.