Using delivery to create winning ecommerce experiences

Founded more than a decade ago, we’re an innovative force of over 100 team members, confidently delivering transformational DX tech on a global scale.

Retailers and brands are supported by our Delivery Experience Platform when they deliver goods and analyse post-purchase performance, and when they empower customers to track deliveries and return or exchange parcels effortlessly.

Employee working at laptop

Who we are...

We are purposeful
Known for our strength of character, perseverance and passion in pursuit of our purpose, ambition and goals.

We are united
We respect and support each other and know how important it is to work together. Collaboration ensures the best outcomes for everyone.

We evolve and adapt
Self-aware and continually striving to improve, we look to the future to innovate. We fail fast, and we learn quickly.

We are transparent
Committed to keeping our promises, we’re open and honest with each other and with our customers.

Sorted branded material

Our exec team


Carmen Carey Chief Executive Officer

Carmen has over 20 years of tech expertise under her belt – leading successful GTM strategies and developing cutting-edge solutions in her executive roles at brands such as ControlCircle, MessageLabs and BroadVision. As CEO, Carmen powers Sorted’s strategy, drives business transformation, backs our vision and supports the leadership team to deliver our growth plans.


Rob Whittick Chief Operating Officer

Rob has a long history of leadership in enterprise software delivery within blue chip organisations, and a proven track record of successfully delivering complex projects and solving challenges in fast-paced environments. He has operated in transformational leadership, governance, delivery assurance and troubleshooting roles, to deliver successful business outcomes.

Michael Rose

Michael Rose Principal Engineer

Michael has been with the Sorted team for nearly ten years - rising through the tech leadership structure to take on the role of Principal Engineer in our Exec Team. No-one knows the Sorted products quite like Michael, and his expert, hands-on approach with customers ensures he is a leading voice in the retail delivery tech space too.


Mahmoud Warriah Interim Chief Financial Officer

From start ups to blue chips, Mahmoud has a strong track record of successfully delivering commercial, transitional and business transformational change. He is a qualified chartered accountant with extensive experience across multiple sectors, and draws upon his computer science degree to resolve complex operational challenges.


Tim Cox VP of Customer Experience

For over 25 years, Tim has built and transformed development teams into high achievers – from the start ups to the scale ups of global SaaS. Keeping a close eye on our processes and technology, Tim has an expert lens on how to champion innovation, automate the business end-to-end and proactively support customers with a seamless experience throughout their lifecycle.


Axel Lagerborg VP of Sales

Axel is an international commercial leader with over 20 years’ experience managing teams whilst working in the UK, US, Canada, Luxembourg, Spain and Chile (…plus, he’s a fluent English and Spanish speaker too!). Prior to joining our team, he’s headed up EMEA sales teams at OpenText, Mblox (now Sinch) and MACH (now Syniverse). Now, he leads Sorted’s Sales function to provide solutions for retailers and fuel growth.


Dan Greenall VP of Marketing & Product Management

Heading up the marketing function, Dan has all eyes on the market, the latest trends and our growth strategy. Spending the last 10 years leading B2B marketing teams in fast-paced businesses, such as Daisy Group and AccessPay, Dan has proven success in building and developing teams, and implementing and optimising marketing programmes that drive revenue growth.

Our board


David Grimes Founder & NED

Since founding the company from his kitchen table, David has driven the delivery experience vision for Sorted. His knowledge of technology and future retail trends has been a key driver in guiding Sorted into a global player. As our retail expert and with connections with the largest global retailers, he’s obsessed with transforming delivery experience for the industry and driving innovation in the sector. On the mantelpiece next to his double Masters from Cambridge, he’s won numerous tech, leadership and retail awards.


Iain Greig NED

Iain is an experienced CTO, COO and Non-Executive Director with a track record of delivering large-scale technology change programmes, as well as strategic and operational leadership. Iain has spent most of his career so far in global financial services and energy companies, but more recently founded a fintech start up focused on asset tokenization and blockchain-based payments. He’s served on the board of a B2B software company and is an advisor to B2C technology start-up.


Danny Summers Investor NED & Audit Committee Chair

Danny joined the Sorted board in 2014, representing Praetura Ventures and working proactively alongside management with a particular focus on fundraising, financials and business strategy. Danny was promoted to Partner in January 2018 at Praetura Capital before taking on a portfolio MD role at Praetura Group across SaaS tech and financial services.

Mike Fletcher

Mike Fletcher Investor NED & Remuneration Committee Chair

Mike is a successful investor, business leader and entrepreneur with more than 20 years’ experience in the financial sector. He was the co-founder and former CEO of Praetura Group, which launched in 2011. His early career was spent with PwC as a chartered accountant before joining GCA Altium, where he was a managing director for 10 years. Alongside his role at Arete, Mike is a trusted advisor and non-executive chairman to five businesses and a board member at several others.


Matt Currie Investor Observer

Matt joined Seneca from the RBS Structured Finance team in January 2017, where he completed 15 Leverage Finance transactions, primarily mid-market private equity deals. Working alongside the top private equity institutions in the region, Matt led deals across the Leisure/Consumer, TMT, Professional Services, Manufacturing, and Infrastructure sectors.

Mike Steward

Mike Stewart Investor Observer

Mike is an Investment Analyst in the UK Small & Mid Cap Equities team at Juppiter. Before joining Jupiter, Mike worked at Merian Global Investors as a research analyst in the UK equities team. Prior to this, he worked at private equity firm 8c Capital as an associate. Mike has also previously been a fund manager at Belerion Capital and an equity analyst at Panmure Gordon and at Shore Capital.


Darren Carter Investor Observer

Darren has been a Non-Executive Director on Peel Hunt’s boards since 2004. He has over 30 years’ equity markets experience working for financial services firms, and held a number of senior management positions, including managing director at D. E. Shaw Securities International. Darren was also chief executive of KBC Financial Products, following KBC’s acquisition of D. E. Shaw Securities International in 1999 and is now a non-executive director at Praetura Ventures and a Board director at Praetura Debt.

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