It takes an outstanding delivery experience to differentiate

Because good delivery experiences aren’t good enough anymore. Sorted’s Delivery Experience Platform can help.

Retailers and brands are supported by our industry-leading tech when they deliver goods and analyse post-purchase performance, and when they empower customers to track deliveries, or return or exchange parcels effortlessly.

Retailers around the world trust our Delivery Experience Platform to foster business growth through five-star delivery experiences, and the results speak for themselves. Sorted customers convert more at the checkout, build stronger connections and engagement with shoppers, and use delivery experience as a tool to drive loyalty, sales, insight and, ultimately, competitive edge.

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Who we are...

We are purposeful
Known for our strength of character, perseverance and passion in pursuit of our purpose, ambition and goals.

We are united
We respect and support each other and know how important it is to work together. Collaboration ensures the best outcomes for everyone.

We evolve and adapt
Self-aware and continually striving to improve, we look to the future to innovate. We fail fast, and we learn quickly.

We are transparent
Committed to keeping our promises, we’re open and honest with each other and with our customers.

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Our senior leadership team


Carmen Carey Chief Executive Officer and Executive Board Director

Carmen has over 20 years of tech expertise under her belt – leading successful GTM strategies and developing cutting-edge solutions in her executive roles at brands such as ControlCircle, MessageLabs and BroadVision. As CEO, Carmen powers Sorted’s strategy, drives business transformation, backs our vision and supports the leadership team to deliver our growth plans.


Mahmoud Warriah Interim CFO and Non-Executive Investor Director

From start ups to blue chips, Mahmoud has a strong track record of successfully delivering commercial, transitional and business transformational change. He is a qualified chartered accountant with extensive experience across multiple sectors, and draws upon his computer science degree to resolve complex operational challenges.


Rob Whittick Chief Operating Officer

Rob has a long history of leadership in enterprise software delivery within blue chip organisations, and a proven track record of successfully delivering complex projects and solving challenges in fast-paced environments. He has operated in transformational leadership, governance, delivery assurance and troubleshooting roles, to deliver successful business outcomes.


Tim Cox VP of Customer Experience

For over 25 years, Tim has built and transformed development teams into high achievers – from the start ups to the scale ups of global SaaS. Keeping a close eye on our processes and technology, Tim has an expert lens on how to champion innovation, automate the business end-to-end and proactively support customers with a seamless experience throughout their lifecycle.


Axel Lagerborg VP of Sales

Axel is an international commercial leader with over 20 years’ experience managing teams whilst working in the UK, US, Canada, Luxembourg, Spain and Chile (…plus, he’s a fluent English and Spanish speaker too!). Prior to joining our team, he’s headed up EMEA sales teams at OpenText, Mblox (now Sinch) and MACH (now Syniverse). Now, he leads Sorted’s Sales function to provide solutions for retailers and fuel growth.


Dan Greenall VP of Marketing & Product Management

Heading up the marketing function, Dan has all eyes on the market, the latest trends and our growth strategy. Spending the last 10 years leading B2B marketing teams in fast-paced businesses, such as Daisy Group and AccessPay, Dan has proven success in building and developing teams, and implementing and optimising marketing programmes that drive revenue growth.

We’re hiring. Want to find out more?