Sorted’s brand refresh FAQs
You’ve probably noticed that we’ve had a lick of paint.
Our customers grow, evolve and constantly adapt; which means we do too. The ‘look and feel’ of our brand is an important reflection of us, and our brand and retailer partners.
As we enter a transition phase and start to roll out our exciting new branding refresh, here are some of the questions (and answers) you’re probably looking for.
If you can’t find what you need here, just give us a shout and we’ll be happy to help. Contact your Sorted Account Manager or email brand@sorted.com.
Why are these brand refresh changes being made?
To support the growth of our customers, carriers and partners, we want to make sure that Sorted’s Delivery Experience Platform is fit for the future. As part of our roadmap, we spoke to our staff, carriers, customers, investors and our Sorted team to capture their feedback on our visual identity. To create consistency and longevity across the Sorted brand, we’re refreshing our look and feel.
When are brand refresh changes happening?
We’re taking a phased approach to our brand refresh rollout. This means that there’ll be a transitional period over the course of a few months when our branding is being updated across our website, products, communications and materials.
The roll out begins mid-May 2022.
Product branding changes are expected to go live over the following months – and all our customers, carriers and partners will be fully informed of product branding updates before they occur.
What’s changing?
Our logo, fonts, colours and tone of voice will change as part of our visual identity refresh.
In December 2021, we announced the acquisition of Clicksit – an automated returns management platform. As part of our brand refresh, the ‘Clicksit’ app will become ‘Sorted Returns Centre’, to ensure consistency across our Delivery Experience Platform.
Over time, we will retire our current product names (SortedHERO, SortedPRO, SortedREACT) and will refer to these product areas as part of our Delivery Experience Platform – such as ‘ship’, ‘track’ and ‘return’.
For example, SortedPRO will become ‘ship’ and SortedREACT will become ‘track’.
What’s not changing?
The provision of our products, services, technology and support will remain unaffected by the brand refresh changes – other than a reskin of the colour, fonts, logos and some other visual changes.
Our brand refresh is a phased transition. So product branding changes are expected to go live over the coming months – and all our customers, carriers and partners will be fully informed of product branding updates before they occur.
Will Sorted have a new name?
Nope. The Sorted brand name will remain.
In December 2021, we announced the acquisition of Clicksit – an automated returns management platform. As part of our brand refresh, the ‘Clicksit’ app will become ‘Sorted Returns Centre’, to ensure consistency across our Delivery Experience Platform.
Over time, we will retire the current product names (SortedHERO, SortedPRO, SortedREACT) and will refer to these product areas as part of our Delivery Experience Platform – such as ‘ship’, ‘track’ and ‘return’.
For example, SortedPRO will become ‘ship’ and SortedREACT will become ‘track’.
Who should I contact if I have a question relating to the brand refresh?
You can contact your Sorted Account Manager if you have any questions. Or, drop us an email – brand@sorted.com.
Do our retailer and brand customers need to do anything?
There’s no action required from our customers, in relation to our brand refresh. It’s business as usual for our product and service delivery.
Do carriers need to do anything?
It’s business as usual for our product and service delivery.
We’ll need our carriers to update their websites and marketing materials, to include our new logo and branding. Our Carrier Team will be in touch to provide the files and guidelines you’ll need – or reach out to brand@sorted.com if you have any questions or requests.
Do 3PL partners need to do anything?
We’ll need our 3PL partners to update their websites and marketing materials, to include our new logo and branding. Your Account Manager will be in touch to provide the files and guidelines you’ll need – or reach out to brand@sorted.com if you have any questions or requests.
Where can I download, or get information about, the Sorted logos, font files and colours?
Just drop an email to brand@sorted.com, and our team will be happy to help.
Will I need to update my payment details, or is any bank information changing?
No – our customers won’t need to update any payment, bank, or legal details. This counts for our REACT and PRO customers, as well as our Clicksit (now Sorted Returns) customers.
You will see the logos, colours and other branding details change on invoices and other documentation, but this will not impact any finance or legal operations.
